Converse │ Make It Yours
2nd Place │ Generathon #2
An AI-produced Converse commercial concept exploring youth culture across cities and subcultures. Created at Generathon #2 in Paris, where it received 2nd Place.
Overview
Different cities. Different stories. One pair of Chucks.
Created during the 24-hour Generathon #2 in Paris, Make It Yours is a Converse commercial concept exploring how youth cultures around the world transform the same iconic product into something personal.
Full film
Concept & creative direction
The film moves between characters, cities and subcultures, with Converse Chuck Taylors as the visual thread. Paris and its banlieue, Brazil, New York and Tokyo meet skate, dirt-bike, nightlife and streetwear influences. A raw, handheld 35mm-inspired look keeps the imagery tactile, warm and slightly imperfect. Different cities. Different stories. Converse. Make it yours.
2nd Place at Generathon #2
The project received 2nd Place at the Paris event.
Production
Produced with generative AI workflows through Arcads AI during Generathon #2, then edited and finished in Adobe Premiere Pro. The soundtrack was produced in FL Studio.
Generathon #2
Held in Paris on September 26–27, 2026, the 24-hour challenge brought together roughly 80 AI creatives, filmmakers, storytellers and creative technologists. Under the theme “Emotion as a Feature,” participants worked across cinema, animation and advertising.
Generathon #2 │ Event Partners
View on Generathon ↗- Generathon #2 Event organizer
- Arcads AI Title Partner / Generative AI platform @arcads_ai ↗
- Hexa Event supporter / host @joinhexa ↗
- Red Bull France Event partner / supporter @redbullfrance ↗
- Le Motif Organizer / host @levraimotif ↗
- Roland Sosin Host @roland.sn ↗